Like it or not, successful video producers have adjusted the output of their craft to mesh with the quick-judgment sensibilities of online video viewers. After all, if a video doesn’t hook the user within the first four or five seconds of content, we know they are likely to wander off into the digital haze of  “One Pound Fish” parodies and bad Russian drivers.

That’s just the way it is.

Or, at least that’s the way we thought it was.

Read the rest at the Ogilvy Sell or Else blog