Taking Video Engagement Beyond the Viral View

With digital video emerging as the fastest growing form of interactive content being distributed and consumed online, Ogilvy & Mather has formally launched a specialty video practice, a unit that has been in development for two years.

Ogilvy’s Advanced Video Practice works with brands to take video engagement beyond the “viral” view; targeting measurable engagements that place viewers directly into the sales funnel. Over the past two years the team has been developing strategic interactive video experiences for IBM, Nestle, DuPont and other global clients. The practice has evolved and expanded as more clients seek to martial the growing opportunities in the online video space.

“We created a unique offering at a time when even the major online video sites had not yet started thinking about how to maximize the value of their own content for marketers,” said John Seifert, CEO of Ogilvy & Mather North America. “Our results with clients using the Ogilvy Advanced Video practice are impressive and we are now making it a distinct practice area to reflect the changes and opportunities in our business.”

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