Ad Age Covers “A Boy And His Atom”

IIBM and Ogilvy make a big impact with the smallest of building blocks in their latest video, billed as “the world’s smallest movie”—a rudimentary stop-motion animation made by IBM scientists using a special microscope they invented to move atoms around on a surface.

Ad Age covers the story of “A Boy And His Atom” and the work IBM and Ogilvy did to make it happen.