The Purpose and Power of IBM’s “World’s Smallest Movie”

Why make a movie starring atoms? A good explanation of why IBM and Ogilvy went down this road. From Co.Create:

BY: JOHN KENNEDY, IBM, AND STEVE SIMPSON, OGILVY & MATHER

By the time midnight rolled around this past Wednesday, a demonstration by IBM scientists on the subject of atomic-scale magnetic memory had been viewed more than 1 million times–in less than 24 hours; a day later, more than 2 million.

Of course, this demonstration took a novel form: it was released to the world as The World’s Smallest Movie (and was so certified by the Guinness Book of World Records). A stop-motion movie telling a simple story, it was made by moving atoms, magnified 100 million times by a scanning tunneling microscope, at -267 degrees C.

Full story here.