Driven by a desire for deeper understanding of contemporary adult viewing behaviors, the video strategists at global advertising agency Ogilvy partnered with online news leaders The Young Turks (TYT) to study how established audiences consume online video content and advertising. 

The results challenge many accepted norms and illuminate a path forward for both brands and creators. Peering away from the crystal ball and looking straight into the bright light of the present allows creators and advertisers to truly appreciate the massive opportunity available in today’s market.

Read the full report here: