“Technology and data have democratized the system so much that you really can’t afford to be a stagnant, conservative company and not expect to get your clock cleaned.” – Rob Davis
Innovation today goes hand in hand with digital transformation which goes hand in hand with data. Lots and lots of data. In this episode, marketing strategist Steve Mudd speaks with Rob Davis, Head of Digital, Ogilvy USA explore the connection between data and innovation, how companies shield themselves from new ideas, and why brands need to get down with OTT.
To truly say that a company is digitally transformed means that they accept constant evolution of what they do. – Rob Davis