If you made it to my presentation at VidCon London 2019 Cutting Through the Clutter: The Secret to Evolved, Creative Storytelling you might be interested in chasing down some of the content and people that I mentioned. Read more…
With VidCon London just around the corner, it’s a good time to look back at the main stage talk Cenk Uygur and I gave at VidCon ’17 on video session viewing. The discussion grew out of a joint project between Ogilvy and The Young Turks, which resulted in the 2018 report “7 Lessons from Online Video Viewers.”
My colleague Bill McCabe, President and CEO of Eicoff, a Chicago-based advertising agency and broadcast division of Ogilvy, has recently published few pieces on how digital tactics can extend television advertising. His wisdom is worth a deep consideration for all TV marketers. Links and more after the jump.
Every year about this time family, friends, colleagues and rank strangers ask my advice about holiday-oriented train events in the NY/NJ/PA/CT area. As a life long railroad enthusiast – and the father of one, too – I have pretty good insight into what’s worth your valuable holiday season time. Here’s my 2018 list of suggestions.
“Technology and data have democratized the system so much that you really can’t afford to be a stagnant, conservative company and not expect to get your clock cleaned.” – Rob Davis
Innovation today goes hand in hand with digital transformation which goes hand in hand with data. Lots and lots of data. In this episode, marketing strategist Steve Mudd speaks with Rob Davis, Head of Digital, Ogilvy USA explore the connection between data and innovation, how companies shield themselves from new ideas, and why brands need to get down with OTT.