Any brand not marketing in the esports world Is already behind the curve. Let me explain why…
If you made it to my presentation at VidCon London 2019 Cutting Through the Clutter: The Secret to Evolved, Creative Storytelling you might be interested in chasing down some of the content and people that I mentioned. Even if you didn’t make it, these are some good links to check out.
Way back at VidCon ’17 Cenk Uygur and I presented a main stage talk on session viewing. The discussion grew out of a joint research project between Ogilvy and The Young Turks, which resulted in the 2018 report 7 Lessons from Online Video Viewers.
“Technology and data have democratized the system so much that you really can’t afford to be a stagnant, conservative company and not expect to get your clock cleaned.” – Rob Davis
Innovation today goes hand in hand with digital transformation which goes hand in hand with data. Lots and lots of data. In this episode, marketing strategist Steve Mudd speaks with Rob Davis, Head of Digital, Ogilvy USA explore the connection between data and innovation, how companies shield themselves from new ideas, and why brands need to get down with OTT.
Driven by a desire for deeper understanding of contemporary adult viewing behaviors, the video strategists at global advertising agency Ogilvy partnered with online news leaders The Young Turks (TYT) to study how established audiences consume online video content and advertising.