There’s a great post on Tubefilter today about the release of “The Digital Social Contract.” They truly get what we were trying to do with the book, a part of Ogilvy’s series called The Red Papers. Over the past couple years, we’ve shared dozens of documents that analyze the growth of the online video industry […]
Today marks the release of “The Digital Social Contract,” a look at advertising in the world of online video stars and their hyper-engaged audiences. I am proud to have co-authored this book – the ninth installment of Ogilvy & Mather’s Red Papers series – with Jeremy Katz, Alta Sparling and Bing Chen (along with insights […]
Chris Celletti at OgilvyDo has a nice article about our Advertising Week session “The Role of Brands in the Creator Revolution” which I had the pleasure of moderating last week. Panelists Cenk Uygur (The Young Turks), Maureen Ahmad (Lenovo), Seth Rogin (Mashable) and Sam Rogoway (Victorious) shared lively conversation about the rise of the online content star […]
What do YouTube creators have to do with customer engagement? That’s a topic I explore in “The Creator Revolution and the Age of Attention,” my latest contribution to the OgilvyOne’s Sell or Else. Read more on Sell or Else.