With VidCon London just around the corner, it’s a good time to look back at the main stage talk Cenk Uygur and I gave at VidCon ’17 on video session viewing. The discussion grew out of a joint project between Ogilvy and The Young Turks, which resulted in the 2018 report “7 Lessons from Online Video Viewers.”
Driven by a desire for deeper understanding of contemporary adult viewing behaviors, the video strategists at global advertising agency Ogilvy partnered with online news leaders The Young Turks (TYT) to study how established audiences consume online video content and advertising.
My latest major work – a look at the past, present and future of OTT – has been soft-launched. You can find it online at Ogilvy.com. The official release will come in 2019. Written in partnership with Ed Laczynski, CEO of Zype, Cordless: The Radical Redefinition of Television is a guide to understanding Over The Top television from an insiders’ point of view.
Today marks the release of “The Digital Social Contract,” a look at advertising in the world of online video stars…