“The Role of Brands in the Creator Revolution” – Advertising Week Session

Chris Celletti at OgilvyDo has a nice article about our Advertising Week session “The Role of Brands in the Creator Revolution” which I had the pleasure of moderating last week. Panelists Cenk Uygur (The Young Turks), Maureen Ahmad (Lenovo), Seth Rogin (Mashable) and Sam Rogoway (Victorious) shared lively conversation about the rise of the online content star […]

Vertical Video Rising

When I wrote Vertical Video Is Not A Crime on June 12th, I had no idea that WPP, (the holding company of my employer Ogilvy & Mather), Snapchat and the Daily Mail were planning to launch a vertical ad specialty shop called Truffle Pig. I was delighted when I heard the news. Yesterday, DigiDay published the article “‘It’s unnatural’: […]

Vertical Video Is Not A Crime

Thanks in good part to the Snapchat interface, vertically shot video is being taken seriously. OK, somewhat seriously. And that’s a big deal. Nothing riles filmmaking purists like an online debate about the merits of “portrait mode” video. There are PSAs  urging users not to do it. Haters have subreddits (this is my favorite). Of course, upsetting traditionalists […]