Rob Guests on The Ogilvy Podcast

“Technology and data have democratized the system so much that you really can’t afford to be a stagnant, conservative company and not expect to get your clock cleaned.” – Rob Davis

Innovation today goes hand in hand with digital transformation which goes hand in hand with data. Lots and lots of data. In this episode, marketing strategist Steve Mudd speaks with Rob Davis, Head of Digital, Ogilvy USA explore the connection between data and innovation, how companies shield themselves from new ideas, and why brands need to get down with OTT.

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The Radical Redefinition of Television

My latest major work – a look at the past, present and future of OTT – has been soft-launched. You can find it online at The official release will come in 2019. Written in partnership with Ed Laczynski, CEO of Zype, Cordless: The Radical Redefinition of Television is a guide to understanding Over The Top television from an insiders’ point of view.

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