The Digital Home of Robert John Davis
The ebook version of The Digital Social Contract has been viewed over 100K times on SlideShare, far surpassing our expectations. The impact of the ebook has gone far beyond digital marketers and content creators, as evidenced by mentions from influencers in the finance and hospitality sectors. The ebook remains free to view or download as a […]
There’s a great post on Tubefilter today about the release of “The Digital Social Contract.” They truly get what we were trying to do with the book, a part of Ogilvy’s series called The Red Papers. Over the past couple years, we’ve shared dozens of documents that analyze the growth of the online video industry […]
Today marks the release of “The Digital Social Contract,” a look at advertising in the world of online video stars and their hyper-engaged audiences. I am proud to have co-authored this book – the ninth installment of Ogilvy & Mather’s Red Papers series – with Jeremy Katz, Alta Sparling and Bing Chen (along with insights […]