From the OgilvyOne Sell or Else blog: In the eight years since I founded the Advanced Video Practice at OgilvyOne, I have been advising clients to avoid putting too much weight on counting total video views. In 2012, my colleague Jeremy Sanchez and I presented Viral is a Dirty Word at SXSW. Our plea to the industry at that […]
I get a lot of requests for the original version of “Viral Is A Dirty Word” written and presented by Jeremy Sanchez and I for SXSW 2012. The presentation has evolved a lot over the last year, but for those of you asking for the first rev it is on SlideShare.
With digital video emerging as the fastest growing form of interactive content being distributed and consumed online, Ogilvy & Mather has formally launched a specialty video practice, a unit that has been in development for two years. Ogilvy’s Advanced Video Practice works with brands to take video engagement beyond the “viral” view; targeting measurable engagements […]
Why challenge a word that has become one of the most common terms in digital marketing? The reasons are plenty. No word in the interactive marketing lexicon derails strategic thinking quite as effectively as “viral.” Everyone wants their video to… Read the rest at the Ogilvy Sell or Else blog