Video Engagement Still Matters: Why Gawker is Kinda, Sorta Right About Counting Video Views

From the OgilvyOne Sell or Else blog: In the eight years since I founded the Advanced Video Practice at OgilvyOne, I have been advising clients to avoid putting too much weight on counting total video views. In 2012, my colleague Jeremy Sanchez and I presented Viral is a Dirty Word at SXSW. Our plea to the industry at that […]

Taking Video Engagement Beyond the Viral View

With digital video emerging as the fastest growing form of interactive content being distributed and consumed online, Ogilvy & Mather has formally launched a specialty video practice, a unit that has been in development for two years. Ogilvy’s Advanced Video Practice works with brands to take video engagement beyond the “viral” view; targeting measurable engagements […]