We are quite proud of the multi-Lion victory of IBM’s “A Boy and His Atom” at the 2013 Cannes festival. The case study can be found at the page for the Gold Lion win in the Branded Content category.
A nice announcement from Cannes for the first Innovation shortlist: http://www.canneslions.com/awards/innovation_lions.cfm
Why make a movie starring atoms? A good explanation of why IBM and Ogilvy went down this road. From Co.Create: BY: JOHN KENNEDY, IBM, AND STEVE SIMPSON, OGILVY & MATHER By the time midnight rolled around this past Wednesday, a demonstration by IBM scientists on the subject of atomic-scale magnetic memory had been viewed more […]
IIBM and Ogilvy make a big impact with the smallest of building blocks in their latest video, billed as “the world’s smallest movie”—a rudimentary stop-motion animation made by IBM scientists using a special microscope they invented to move atoms around on a surface. Ad Age covers the story of “A Boy And His Atom” and […]
I’ve always been drawn to working with big brands because the potential to do the impossible is always there waiting. This is a realization of that potential: IBM Research presents the world’s smallest movie, “A Boy And His Atom” See the making of video and loads of behind the scenes content at http://www.youtube.com/madewithatoms