The Purpose and Power of IBM’s “World’s Smallest Movie”

Why make a movie starring atoms? A good explanation of why IBM and Ogilvy went down this road. From Co.Create: BY: JOHN KENNEDY, IBM, AND STEVE SIMPSON, OGILVY & MATHER By the time midnight rolled around this past Wednesday, a demonstration by IBM scientists on the subject of atomic-scale magnetic memory had been viewed more […]

Ad Age Covers “A Boy And His Atom”

IIBM and Ogilvy make a big impact with the smallest of building blocks in their latest video, billed as “the world’s smallest movie”—a rudimentary stop-motion animation made by IBM scientists using a special microscope they invented to move atoms around on a surface. Ad Age covers the story of “A Boy And His Atom” and […]

The World’s Smallest Movie

I’ve always been drawn to working with big brands because the potential to do the impossible is always there waiting. This is a realization of that potential: IBM Research presents the world’s smallest movie, “A Boy And His Atom” See the making of video and loads of behind the scenes content at http://www.youtube.com/madewithatoms