Online Video: Why Complete Views Aren’t All That

I have a new post on OgilvyOne’s Sell or Else blog about one of my least favorite subjects: the complete video view. Here’s an excerpt. Head over to Sell or Else for the whole piece. The core Internet user experience is predicated upon the notion of instant gratification: the user clicks and the user gets […]

“The Role of Brands in the Creator Revolution” – Advertising Week Session

Chris Celletti at OgilvyDo has a nice article about our Advertising Week session “The Role of Brands in the Creator Revolution” which I had the pleasure of moderating last week. Panelists Cenk Uygur (The Young Turks), Maureen Ahmad (Lenovo), Seth Rogin (Mashable) and Sam Rogoway (Victorious) shared lively conversation about the rise of the online content star […]