Way back at VidCon ’17 Cenk Uygur and I presented a main stage talk on session viewing. The discussion grew out of a joint research project between Ogilvy and The Young Turks, which resulted in the 2018 report 7 Lessons from Online Video Viewers.
Driven by a desire for deeper understanding of contemporary adult viewing behaviors, the video strategists at global advertising agency Ogilvy partnered with online news leaders The Young Turks (TYT) to study how established audiences consume online video content and advertising.
My latest major work – a look at the past, present and future of OTT – has been soft-launched. You can find it online at Ogilvy.com. The official release will come in 2019. Written in partnership with Ed Laczynski, CEO of Zype, Cordless: The Radical Redefinition of Television is a guide to understanding Over The Top television from an insiders’ point of view.
Today marks the release of “The Digital Social Contract,” a look at advertising in the world of online video stars and their hyper-engaged audiences. I am proud to have co-authored this book – the ninth installment of Ogilvy & Mather’s Red Papers series – with Jeremy Katz, Alta Sparling and Bing Chen (along with insights from top creators including Blogilates, DeStorm Power, Pentatonix, The Young Turks’ Cenk Uygur, and Michelle