The Digital Home of Robert John Davis

With digital video emerging as the fastest growing form of interactive content being distributed and consumed online, Ogilvy & Mather has formally launched a specialty video practice, a unit that …

Why challenge a word that has become one of the most common terms in digital marketing? The reasons are plenty. No word in the interactive marketing lexicon derails strategic thinking …

I was thinking about metadata this morning, as I often do. (I will leave it to the reader to decide how that reflects upon my psyche.) More to the point, …

Like it or not, successful video producers have adjusted the output of their craft to mesh with the quick-judgment sensibilities of online video viewers. After all, if a video doesn’t …