From the OgilvyOne Sell or Else blog: In the eight years since I founded the Advanced Video Practice at OgilvyOne, I have been advising clients to avoid putting too much weight on counting total video views. In 2012, my colleague Jeremy Sanchez and I presented Viral is a Dirty Word at SXSW. Our plea to the industry at that […]
I have a new post on OgilvyOne’s Sell or Else blog about one of my least favorite subjects: the complete video view. Here’s an excerpt. Head over to Sell or Else for the whole piece. The core Internet user experience is predicated upon the notion of instant gratification: the user clicks and the user gets […]
What do YouTube creators have to do with customer engagement? That’s a topic I explore in “The Creator Revolution and the Age of Attention,” my latest contribution to the OgilvyOne’s Sell or Else. Read more on Sell or Else.
Late last week I got a note from Mark Robertson of ReelSEO explaining there was a shuffle of speaker time slots at the www.reelw in San Francisco, where I was scheduled to present. I skimmed through the email looking for the sentence that read, “so thanks for your enthusiasm, Rob, but your services are no […]
Reuters has a year-end story about the impact of viral marketing featuring yours truly and one of my treasured paisley shirts.