Video Engagement Still Matters: Why Gawker is Kinda, Sorta Right About Counting Video Views

From the OgilvyOne Sell or Else blog: In the eight years since I founded the Advanced Video Practice at OgilvyOne, I have been advising clients to avoid putting too much weight on counting total video views. In 2012, my colleague Jeremy Sanchez and I presented Viral is a Dirty Word at SXSW. Our plea to the industry at that […]