Welcome.
I’ve spent the better part of thirty years challenging the playbook inside some of the world’s most valued brands. I like to think of myself as a benevolent rule-breaker. Building a career in spaces that didn’t exist requires a bit of that spirit. Technology rewards those willing to be uncomfortable early and disciplined after.
If this were a LinkedIn profile, I might end it here. But it’s not, and I won’t.
I’m a bit more complex, as this website seeks to chronicle. My willingness to challenge conventional wisdom professionally is informed in part by creative pursuits and a habit of learning. My passion for history provides context, not comfort. And I’m not one to spend too much time looking back at my own experiences. The future is much more fun.
– Rob
“NOTHING BEHIND ME, EVERYTHING AHEAD OF ME, AS IS EVER SO ON THE ROAD.” – JACK KEROUAC
One Story,
Three Paths
I can tell you what I think. I can show you what I’ve done. Or we can listen to music, share stories and talk about trains.
Your pick.

Unpacking Innovation In The Current AI Era
Thoughts on what’s happening now that brands need to address, plus a compendium of past thought leadership.

Professional History & Highlights
I’ve built a foundation of experience with some of the world’s top brands. Find out where I have been and what trails we were cutting.

After Hours Tales, Tunes & Trains
The 1948-built locomotive, a 20 year old Rickenbacker, and wanderlust driven by a love of trains and industries.
This is a blog. I’m sorry.

Really, I’m Sorry
I didn’t mean to rebuild this site. It just[…]
