Every year about this time family, friends, colleagues and rank strangers ask my advice about holiday-oriented train events in the NY/NJ/PA/CT area. As a life long railroad enthusiast – and the father of one, too – I have pretty good insight into what’s worth your valuable holiday season time. Here’s my 2018 list of suggestions.
“Technology and data have democratized the system so much that you really can’t afford to be a stagnant, conservative company and not expect to get your clock cleaned.” – Rob Davis
Innovation today goes hand in hand with digital transformation which goes hand in hand with data. Lots and lots of data. In this episode, marketing strategist Steve Mudd speaks with Rob Davis, Head of Digital, Ogilvy USA explore the connection between data and innovation, how companies shield themselves from new ideas, and why brands need to get down with OTT.
Man can’t live on digital alone. At least this man can’t. Amidst the whirr of high tech devices, I still find solace in machines of the past. That is why I have contributed time and resources to helping raise funds for some very interesting old iron: a 1934-built steam locomotive that has become a key artifact of the National Park Service’s Steamtown National Historic Site.
Driven by a desire for deeper understanding of contemporary adult viewing behaviors, the video strategists at global advertising agency Ogilvy partnered with online news leaders The Young Turks (TYT) to study how established audiences consume online video content and advertising.
My latest major work – a look at the past, present and future of OTT – has been soft-launched. You can find it online at Ogilvy.com. The official release will come in 2019. Written in partnership with Ed Laczynski, CEO of Zype, Cordless: The Radical Redefinition of Television is a guide to understanding Over The Top television from an insiders’ point of view.