Beating Algorithms is a Literal Game

It’s no secret that our digital experiences are defined by algorithms. From search results and Facebook newsfeeds to YouTube video suggestions and junk mail folders, algorithmic codes elevate, deprecate, coordinate and regulate content for us everyday. We rarely know the inner workings of these proprietary tools, the details of which are protected by their owners […]

Video Engagement Still Matters: Why Gawker is Kinda, Sorta Right About Counting Video Views

From the OgilvyOne Sell or Else blog: In the eight years since I founded the Advanced Video Practice at OgilvyOne, I have been advising clients to avoid putting too much weight on counting total video views. In 2012, my colleague Jeremy Sanchez and I presented Viral is a Dirty Word at SXSW. Our plea to the industry at that […]

Online Video: Why Complete Views Aren’t All That

I have a new post on OgilvyOne’s Sell or Else blog about one of my least favorite subjects: the complete video view. Here’s an excerpt. Head over to Sell or Else for the whole piece. The core Internet user experience is predicated upon the notion of instant gratification: the user clicks and the user gets […]